After Donald Trump’s team announced Jackie Evancho would perform at his inauguration on Jan. 20, the musical show artist’s Christmas collection went to No. 1 on the Billboard Classical Chart and her record deals multiplied.
So why are a few media outlets searching for apparently some other purpose behind Evancho’s overnight turnaround?
Reacting to Trump’s tweet that Evancho’s collection deals had “skyrocketed,” the Associated Press proposed Evancho’s help was rather on the instead because “holiday albums tend to sell particularly well during the holidays.”
Jackie Evancho’s album sales have skyrocketed after announcing her Inauguration performance.Some people just don’t understand the “Movement”
— Donald J. Trump (@realDonaldTrump) January 4, 2017
In the interim Billboard recommended her execution on NBC’s “America’s Got Talent: Holiday Spectacular” on Dec. 19 and Dec. 29 was a fundamental benefactor.
“Of course, Trump had impact,” Dan Gainor, VP of business and culture at Media Research Center, told FOX411. “The media wouldn’t give credit to Trump if he personally cured cancer, discovered alien life and fed all the world’s hungry.”
Scott Pinsker, a marking and correspondence master, asserted regardless of how Trump does, the media has a natural predisposition against the business big shot.
“Of course there’s an intense media bias against Donald Trump, and of course the mainstream media will be more hostile to Trump than they ever were to President Obama,” he told us. “Even Trump’s most innocuous statements, like crediting the free publicity Ms. Evancho received from the inaugural announcement for boosting her sales, is going to be twisted and contorted to fit the media’s anti-Trump narrative.”
Former TV network executive Scot Safon told FOX411 that Evancho’s help in collection deals backtracks to the familiar proverb that all exposure is good publicity.
“Any time an album’s sales ‘skyrocket’ there are a lot of reasons for it, but being referenced a lot in the news cycle is a great way to remind people you have an album out there,” Safon said. “I think that anything that put her in the news helped move her music and the inauguration announcement certainly did that.”
Indeed, even Evancho’s marketing experts recognized the Trump knock, saying that after the declaration, her client was besieged with record offers.
“Three record labels were suddenly courting her,” Kim Jakwerth told the New York Post. “The contract could be announced next week.”
The AP reported the 16-year-old sold 7,206 collections the week finishing Dec. 15. The announcement that Evancho would sing the National Anthem at the inauguration was made on Dec. 14. The following week she sold 13,788 collections, and the next week she sold 11,096 collections, ending on Dec. 29.