Entertainment, Music

‘I’m Going Back to My Roots a Little Bit’: Avril Lavigne Signs to BMG, Plans New Album during the current Year


Ten years to the week after the arrival of “Girlfriend,” her first since forever Billboard Hot 100 No. 1 single, Avril Lavigne has some huge news for fans. The pop artist lyricist has marked with another record name, BMG, and arrangements to have another collection out before the finish of 2017 – her 6th, and first since 2013’s  self-titled effort.

“I challenged myself as a songwriter, and I wanted to write about topics I hadn’t hit on before,” Lavigne tells Billboard over email of her process behind the upcoming record. “There’s the love topic, but a lot of these songs are about life. I’ve experienced a lot over the past few years, and some of the songs just came to me. Concepts and lyrics were flowing, and I would have to grab my phone to sing into voice memo and write out my lyrics.”

Inquired as to whether she has a discharge date as a primary concern for the collection, the 32-year-old Ontario local reacts “When it’s ready lol. Which will be soon.” Progress, however, is good so far: “I’m working on the final few tracks. BMG and I are now choosing the right producer for this project.”

Many may even now connect Lavigne with the pop-punk of the mid-’00s, yet the specialists Lavigne as of now refers to as motivations couldn’t be significantly further from that scene: “I enjoy listening to Ed Sheeran and Shawn Mendes — artists that showcase their vocals and songwriting skills. I listen to a lot of Billie Holiday, Frank Sinatra and jazz.” She says that the new album will see her “going back to my roots a little bit… I got my start in church and at country fairs when I was a young child, and I think those earlier influences are coming out now.” Though no music is accessible from the still-untitled record yet, Lavigne supposes she has a melody at the top of the priority list for the main single – one that went to her “when I was sleeping and truly felt like I was passing on… amidst feeling so near death, I thought of one of my most genuine and moving songs.”

And keeping in mind that looking towards her future on BMG – whose U.S. President Repertoire and Marketing Zach Katz she says “totally comprehended where I was going with this collection” – Lavigne additionally permits Billboard a moment to think back over her “completely understood where I was headed with this album” —  Lavigne also allows Billboard a second to reminisce over her “Girlfriend” memories a decade earlier. “I enjoyed every moment of promoting it, performing it, shooting the video — so so so much fun, and lots of pink hair!” she recalls. “I remember my manager Terry McBride calling me and telling me it went to No. 1. I hope to hear those words again!”

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