In less than two months, Victoria’s Secret Fashion Show 2017 will begin in Shanghai, and Olivier Rousteing will unfold in the world of lingerie. The French architect and creative director of Balmain will join Victoria’s Secret in official searches for the 2017 Victoria’s Secret Fashion Show and an accumulation of containers to be shipped to stores and on Victoria’s Secret website on November 29th.
— Victoria’s Secret (@VictoriasSecret) October 4, 2017
This joint effort indicates that the first route of any brand has cooperated with Victoria’s Secret to make a selective collection. Victoria’s Secret line from Balmain will incorporate looks that work on the track and, in fact, classic lacy garments.
Balmain has also recently partnered with L’Oréal Paris to make a collection of containers, incorporating lipsticks in different colors.