Demna Gvasalia’s SS17 collection for Balenciaga was around a certain something: spandex. “An exploration of the intimate relationship between couture and fetishism runs beneath the surface of the Balenciaga Spring Summer 17 show,” read the show notes. “This collection takes a theoretical leap, harnessing the possibilities of spandex.”
Because of this fetishistic subject, there was just truly one decision of picture taker for the collection’s going with crusade: Harley Weir, the mold photography ingenue known for her new interpretation of sexuality. Weir shoots three of the house’s dreams – Grace Bol, Shujing Zhou and Eliza Douglas (every one of whom strolled in the show) – up against a Lynchian red curtain.
It’s not the first run through Gvasalia has worked with Weir – he and his teammates at Vetements enrolled her to stroll in the brand’s AW15 appear. Balenciaga stylist and Dazed contributing style supervisor Lotta Volkova has additionally teamed up with the photographer, most as of late on a story for the AW16 issue of AnOther.
The introduction of this campaign comes seven days before the Paris men’s shows, where Gvasalia will exhibit his other menswear accumulation for Balenciaga. With one widely praised accumulation added to his repertoire and enlivened London planner Martine Rose on board as a consultant, it will be interesting to see where the architect takes us for AW17.